DESCRIPTION and BACKGROUND:
Allows banks to offer $1,000 of complimentary accidental death and dismemberment insurance at no cost to the DDA, credit card or mortgage customers.  Additionally, at the time of the offering, the customer has the option to purchase additional amounts of insurance at a low monthly charge.  Currently over 4600 financial institutions implement the Customer Appreciation Program.  They range in size from small, rural community banks to the nation’s largest financial service organizations.  There is no cost to the bank to offer the program. 

MARKET PROFILE:
All banks with at least 2,000 DDA customers.

BENEFITS OF THE PROGRAM:

• Helps retain checking account members by cross-selling additional service
• Provides banks with recurring non-interest income
• Enhances customer image through a no-cost gift

For more information about this program contact Julie Taylor at julie.taylor@affiniongroup.com or (800) 251-0006 ext 2645.